Davis took to Twitter on Sunday morning to detail just what it is about the UFC that grinds his gears:
Looking on news sites showing picture of two muscular bloody men in homoerotic fighting pose.Sorry, I’ll never get this UFC thing, he wrote in a post that he soon deleted.
Maybe I’m a prude on this but I’m also a dad. I don’t mind my sons watching boxing, but I wouldn’t want them watching a UFC bout, he later expounded in another short-lived tweet.
Davis has more than 107,000 Twitter followers. Mixed martial arts fans, not surprisingly, were quick to pounce after his tweets. He was still apologizing to critics late on Monday afternoon, saying he feels awful about the stupid and thoughtless messages:
@kevini My tweets were stupid and thoughtless and you are right to call me out. Mea culpa.
– Seth Davis (@SethDavisHoops) November 19, 2012
Even with MMA-related ignorance and anti-gay bigotry aside, Davis was unwise to call out the UFC on social media, where it’s among the most successful sports at engaging with fans.
Platforms like Twitter and Facebook have been key components of the UFC’s transformation from violent oddity to the relative mainstream in recent years. UFC president Dana White, for example, has more than 2.3 million Twitter followers, which dwarfs the totals for commissioners of more popular leagues (NFL commissioner Roger Goodell has 340,000). Some star UFC fighters rival their NBA counterparts in Twitter followers, and in 2011 the league instituted a Twitter bonus program offerings cash rewards for fighters who succeed at social media.
What do you think about Davis’ homoerotic UFC tweets – tiny mistake or major gaffe? Give us your take in the comments.
Thumbnail image courtesy Flickr, EliteSportsTours.ca
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