Facebook may have unceremoniously deleted an old version of the News Feed, one that showed a wider variety of posts than the current versions, earlier this week. But that doesn’t mean the social network has stopped tinkering with this, the most essential of Facebook components.
Rolling out slowly to all users, starting Wednesday morning, the update means you’ll be able to view your Facebook feed in a new Pages Only mode. The new option reduces your news to updates only from the Pages you’ve Liked – good news, in short, for businesses, consumer brands, sports teams, media and politicians (though it may have come too late to help Mitt Romney’s Page).
As soon as you have it, you’ll see a Pages feed option on the left hand side of your homepage.
Pages Only arrives just as some companies are getting increasingly frustrated at the News Feed. Dallas Mavericks owner Mark Cuban, for example, said Tuesday that he was considering moving the Mavericks presence off Facebook altogether and onto Tumblr.
Cuban tweeted his frustration at the fact that Facebook put a $3,000 recommended price tag on promoting Mavericks posts to a level where it would reach more than a million of the teams’ fans.
FB is blowing it? Cuban asked on Twitter (for more on Cuban’s comments, check out the video below). No word yet on whether Pages Only will mollify his concerns. But talking to folks inside Facebook, it certainly seems intended to address these kinds of user complaints.
Do you have the new Pages Only option yet? What other News Feed options should Facebook consider? Let us know in the comments.